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What We Do
Digital Strategy Consulting: First things first, right? Let's make sure that we can work well together. Most businesses are focused on making their business run. Most businesses are experts at their business, and hire outside companies to fulfil specialties. As an example, almost everyone uses parcel delivery services. Whether it be the post office or FedEx, is there any other way to best deliver a letter or package across the city, country, or world? These companies are specialists in what they do, and that's all they do. As your company is a specialist in what you do, so are we. Let RPower Media help you decide what you want to do. Let's figure that out together using some basic questions: What do you want to do? What are your objectives? What's the goal of this initiative? We're online advertising experts. Let's work on this together.
Banner advertising:
RON (Run Of Network): These are banners that are inexpensive and cast a wide net. Best suited for branding campaigns, this type of campaign can emphasize a message that is being delivered through other media, such as radio, television, or print. Large budgets (>$1000 per day) are required in order to aggregate a representative sample of data. As a result, these types of campaigns are not well suited for smaller marketing budgets.
Categorical: As the name implies, target your campaigns to the site or audience category. These ads are more targeted, and work well to associate your brand with an activity or demographic.
Behavioural/Retargeting: The most effective type of banner advertising uses the latest pixel and cookie technology to group people into a variety of behavioural categories. This technology allows us to re-target a user who has shown a disposition to a certain keyword or category; we are then able to show this user more relevant ads based upon their usage patterns and tendencies, resulting in much higher converting visitors to your advertising campaign.
All of this is the tip of the iceberg: We've recently partnered with Creafi Online Media to exclusively represent Creafi in Canada. Read more about it here.
Thinking about advertising with RPower Media? You'll be in good company, as we have represented display media for a variety of advertisers including:
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